Ford Warriors in Pink is dedicated to helping those touched by breast cancer, through actions that support, inspire and empower patients, survivors and co-survivors throughout their journey.
We also take action to support patients, survivors and co-survivors each year through uniquely targeted programs, events, sponsorships and partnerships. To date, we’ve dedicated over $130 million to the cause and provided over 60,000 good day experiences.
Ford Motor Company has been active in the fight against breast cancer since 1993. Over a decade ago, Ford intensified its efforts with the introduction of Ford Warriors in Pink.
Originally created to bring the breast cancer community together and support those who embody courage, commitment and hope in the fight, Ford Warriors in Pink has since flourished into a long-standing program that helps thousands of patients, survivors and co-survivors affected by the disease each year. By continually asking, “What more can we do?” Ford Warriors in Pink has become an active support system for anyone touched by the disease.
And because breast cancer is relentless, Warriors in Pink is relentless – dedicated to fueling the spirit of those living with the disease 365 days a year.